On the eve of its third season, The International Series has unveiled a new campaign - ‘This IS… Everything’; highlighting the significance of the series to players from all over the world in today’s evolving golf ecosystem.
Founded by Karsten Solheim nearly 65 years ago on the concept of engineering more-forgiving, easier-to-hit golf clubs, PING continues that never-ending pursuit with today’s introduction of the G430 MAX 10K driver, its highest MOI, most forgiving and straightest driver to date.
KBS, the pioneering golf shaft brand that offers a high-performance shaft for every club in the bag, has expanded its game-enhancing Graphite range by launching the Players Graphite Hybrid (PGH) shaft to provide more golfers with easier launch options and better spin performance.
SRIXON® has announced the opening of its new Centre of Excellence at Hartford Golf Club in Cheshire. The centrally located facility is destined to become a must-visit hub for golfers of all abilities, from beginner level to elite tour players, looking for the most comprehensive Srixon, Cleveland Golf and XXIO custom fitting experience in the country.
Titleist has revealed its new home of performance in Europe which is now ready to welcome dedicated golfers of all levels for the ultimate fitting experience. The Titleist Performance Centre, which is its new home of Tour Player support in Europe, replicates much of the unrivalled offering of the Titleist Performance Institute in California.
Sir Nick Faldo’s junior series has announced a new partnership with Ligas Golf which will see the Faldo Series host events in Spain for the first time. Agreeing on a three-year partnership, the Faldo Series and Ligas Golf collaboration will host a total of 14 qualifying events across Spain this summer, with ambitious plans to expand the schedules in the following years.
World-renowned golf trolley manufacturer Stewart Golf recently announced the addition of the all-new Q Follow machine to its award-winning range and now it has adapted the model to offer two slightly different priced options.
Golf’s most desirable-looking wearable tech joins the award-winning 2020 SkyCaddie GPS family today in the form of the new LX5C with ceramic bezel GPS Smart Watch from SkyCaddie, makers of the most-trusted rangefinders in golf. Both LX5 models pack golf’s only truly comprehensive ground-mapped course data into the game’s largest and most-brilliant wearable HD colour touch screen at 1.39 inches. .
British sports apparel brand ellesse is set to make a huge impression on the U.K. golf market this summer as its new golf collection debuts exclusively at American Golf. The new men’s and women’s ranges will be exclusively available from American Golf and will feature ellesse’s core colours and familiar semi-palla logo.
The Skechers GO GOLF footwear collection for 2020 combines award-winning Skechers Performance technologies and exciting new designs to help golfers play and look their best whenever they step onto the golf course. The new Skech Air Twist shoe has a lightweight breathable synthetic upper mesh fabric with Skechers® Waterproof Membrane for complete protection in adverse conditions.
Puma Golf’s rolled out its new “Saltwater Collection” at the Hero World Challenge at the Albany Golf Course in the Bahamas this week. In the collection is the, rather tongue in cheek, Slow Play Golf Polo, which sports lovable turtles holding clubs and flagsticks in its design. Gary Woodland from the Puma fold was happy to wear the shirt but one Bryson DeChambeau, who can be seen on the website wearing the new creation, was not so keen to take to the course in it.
La Reserva de Sotogrande Invitational, a Ladies European Tour event sponsored by La Reserva de Sotogrande and organized by Deporte & Business that will be played from 16 to 19 May, will mark the first of three visits to Spain for the LET in 2019.
