SRIXON®, a global leader in golf ball technology and innovation, announces the all-new Z-STAR ◆ DIAMOND golf ball. The Srixon Z-STAR ◆ DIAMOND officially launches in the UK and Europe in mid-March 2022.
SRIXON® introduces the tenth generation AD333 golf ball. The Srixon AD333 is available in Pure White™ and Tour Yellow™ and officially launches in the UK and Ireland in September 2021.
The manufacturing process for the new Titleist 2021 Pro V1 and Pro V1x golf balls – encompassing over 200,000 square feet of engineering innovation – is now on display for golfers around the world through the Titleist Ball Plant 3 Virtual Tour on Titleist.co.uk.
Paul Lawrie, the last Scotsman to win The Open Championship, has added to his long association with Wilson Golf to play the brand’s new Staff Model ball this season on the PGA Champions and Legends Tours.
Wilson Golf, the pioneering brand in low compression golf ball technology, has expanded its award-winning ball range by launching a new Tour-inspired Staff Model family designed for elite players and golfing purists, featuring the advanced 4-piece Urethane Staff Model and the Staff Model R version.
HONMA, best-known for the quality of its high-end and player’s golf clubs, has expanded its range of multi-layer golf balls to offer golfers the most exciting selection the brand has ever launched on the market outside Japan. More information about HONMA Golf equipment can be found at
Srixon has announced the launch of the New 3rd generation UltiSoft golf ball. The new UltiSoft officially launches into stores across the UK & Ireland on the 19th September 2020. UltiSoft is true to its name as the ultimate golf ball for softness and feel. It’s the lowest compression ball in our lineup, delivering unmatched performance on every strike.
Brand Fusion, the leading golf equipment distributor across Europe, has collaborated with Trump International to offer golfers a special set of three gold-coloured golf balls, each marked with the logo of Trump International courses at Turnberry and Aberdeen in Scotland, plus Doonbeg in Ireland.
Following years of rigorous product development, the introduction of the new Titleist Tour Speed – a high performance, multilayer golf ball with a proprietary thermoplastic urethane cover – provides golfers with the fastest, best-performing golf ball in its category. Michael Mahoney, Vice President, Golf Ball Marketing, said:
Not happy with having the most popular golf ball those clever chaps at Titleist continue to push the boundaries of ball technology. The Titleist Golf Ball Research & Development team were thrown into a room and told they could not come out until they came up with a new golf ball. The result, the Experimental EXP•01 Golf Ball.
It’s probably fair to say that amongst top golfers, elite or amateur, that the Titleist Pro V1 or Pro V1x ball is the market leader. Titleist also offer a range of more budget friendly options for the lesser mortal and are now replacing the DT TruSoft, their budget distance ball, with the TruFeel which, they claim, is engineered to deliver longer distance and excellent control.
Titleist is continuing its support of dedicated golfers across the UK & Ireland by rolling-out its Loyalty Rewarded promotion once again in 2019.
