Jul 4th, 2021
Titleist reveals its 'home of performance' in the UK
New European centre offers the ultimate personal fitting experience
The Titleist Performance Centre, which is its new home of Tour Player support in Europe, replicates much of the unrivalled offering of the Titleist Performance Institute in California.
Including state of the art analysis equipment and the same tee-to-green performance evaluation available to the world’s best golfers, the new Performance Centre will provide golfers with the ultimate Tour level experience to find the best Titleist equipment for their game.
Since breaking ground in October 2019, Titleist has worked with the Woburn team and sculpted the 10-acre site into the ultimate performance facility that comprises 2,000 square metres of teeing area and a 370-yard fairway with a large S-shaped green to offer multiple shots and pin placements. This is accompanied by a state-of-the-art performance centre building featuring two product fitting bays, a bespoke club building workshop and a stunning brand boardroom.
“The introduction of the Titleist Performance Centre at Woburn is hugely exciting and underlines our commitment to providing dedicated golfers of all levels with the ultimate fitting experience. Our highly skilled fitting professionals have been trained by some of the best in the game and their expertise, coupled with the incredible technology and variety of shots players can hit onsite, will guarantee that any golfer will leave the Performance Centre at Woburn having had the best fitting experience available in Europe”.
Michael Creighton, Titleist Brand Director – UK Region
Consumer fittings for the Titleist Performance Centre at Woburn will commence from July 29th. Bookings are available on an appointment-only basis and can be made now via the Titleist website at: