Arccos – the pioneer of big data and Artificial Intelligence for golf – today announced Strokes Gained by Club, a groundbreaking new feature that allows players to see which clubs in their bag are gaining or costing them strokes on the course, and to make more informed purchasing and set-up decisions via head-to-head product comparisons.
It looks like it is round one to TaylorMade as PXG’s Bob Parsons attempt to prevent the sale of TM’s new P790 irons has been halted in a U.S. District Court in Arizona. But now Bob is suing 4 major US retailers.
You know something is iconic when its value on the second hand market can be more than when it was new. It happens to some old cars, it happens to certain fine wines and expensive spirits and occasionally it happens to golf clubs that are owned by famous dudes but it doesn’t happen often to regular golf kit.
A British golfing invention secured a major publicity coup at the 146th Open Championship, and will now also make regular appearances on the new Sky Sports Golf TV channel.
PXG launch their 0311 and 0311T irons in a black finish, unlike anything seeen in golf before...
Everyone wants to hit the ball further. It’s a given. Tell everyone from the best players in the world to the weekend warrior that a new driver can gain them ten yards, and they will want to try your driver.
We knew Parsons Xtreme Golf were going to make a big noise in 2016, but we didn’t know they were going to ruckus this hard. The new upstart company have signed eight new players to their tour staff for the year including current Open Champion and double major winner Zach Johnson, former FedEx Cup winner Billy Horschel, and double women Major Champion Christie Kerr.
Motocaddy, the UK’s top-selling cart bag brand, has launched its biggest ever offering to golfers looking for a new cart or carry bag for the 2021 season. The range has been transformed to include seven feature-packed models in 19 different colourway combinations, making it even easier for golfers to match a bag to the Motocaddy trolley of their choice.
Drivers. Love them or loathe them you've got to, errm... love them. There's nothing better than smoking one down the fairway with a brand new big dog. And here we've picked 7 of our favourites for 2019. Grip it, rip it and have the best golf year of your life!
The American fashion designer Thom Browne has unveiled a new golf capsule collection in Milan. It looks like we've all been doing it wrong...
The fast-growing market for performance enhancing baselayer products in the UK and Europe is set to benefit from a new player, following the development of a licensing partnership between premium Japanese sports brand Eon Sports, manufacturers of the popular Zerofit range of baselayers, and Ireland-based sportswear company Advanced International Ltd.
Thunder and lightning halted play at Bellerive last night but not before big-hitting Gary Woodland set a new lowest 36-hole score at the US PGA Championship.
