TaylorMade are on a roll, of that there can be little doubt and when the TP Patina Putter collection drops you can be sure it will cause more than a little stir. The marketing bumpf is all well and good, but well, just look at them.
Now we're talking. If you want to speed up play on the golf course, just put the image of free ice cold beer on the end of a stick and wave it in front of players as they embark on nine holes. That's what they did at Palmares and it worked...
Samsung is increasing its investment in the golf cart industry, and there’s an interesting reason why.
Colin Montgomerie has stated that if he was on the International Olympic Committee he would question whether to allow golf to remain in the Games given that so many of the top players have withdrawn.
This kid does things with a golf ball you wouldn't believe!
We've been thinking for a while that streetwear is the next direction for golf fashion to take. Nike Golf seem to agree with us.
We’ve hit putters with computer screens in. We’ve worn vests that produce 3D models of our swings. Club manufacturers are all working on drivers with computer chips in, whether they admit it or not. Technology is helping improve our golf. So we shouldn’t be surprised by a golf shirt with a computer chip. But seriously, a smartshirt?
Rory McIlroy has squashed rumours of a mega-money move to Saudi- backled LIV golf, re-iterating his loyalty to the PGA Tour. Leading business publisher City AM reported that he was mulling over $850m (£630m) plus a minority equity stake in the fledgling, 54 hole, cut-less league.
Real Club de Golf El Prat, one of Europe’s most prestigious clubs, is set to further enhance the golfing experience it offers to visitors after unveiling plans to reorganise its stunning array of courses this autumn.
Check out the most futuristic golf shoes we've ever seen, the brand new Nike Golf Flyknit Elite...
Did you know that The Old Course at St. Andrews was originally built to be played in two different directions? Tom Doak knew this and, with a little help from English architect Tom Simpson, he's creating something very similar in Michigan called The Loop.
A new vision for indoor golf, combining high-tech simulators with real golf on real greens in a family-friendly, next-generation urban country club setting, is gaining momentum.
