Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated advertising campaign, created to promote its exclusive Gold Spot Capsule collection in collaboration with the Waste Management Phoenix Open (WMPO).
HONMA is launching its biggest ever golf bag range outside of Japan with the introduction of 14 new Caddie Bags designed to offer golfers a superior look on the course. The new Autumn/Winter bag lineup from the leading Japanese golf brand is spearheaded by the lightweight The Classic HONMA heritage and modern looks seamlessly merge in the
There have been many an odd occurence at the oldest of all the majors but these are our pick of the top ten weirdest Open Championship moments.
Arccos Golf, the pioneer of artificial intelligence (A.I) for golf has announced the introduction of Arccos Link, a small, ultra-lightweight accessory that allows users of the Arccos Caddie platform to automatically record their on-course performance data without the need for a phone in the pocket.
Samsung is increasing its investment in the golf cart industry, and there’s an interesting reason why.
The SkyCaddie SX500, golf’s hottest new distance measuring device, claimed its latest professional victory this month in the hands of Five Lakes PGA pro Gary Carter and Club Captain Nigel Popper – the SkyCaddie PGA Pro-Captain Challenge 2018 champions.
The GEN i1 may look like an ordinary golf ball, but its actually packed full of technology, and according to its founder, Jason Koo, it has a “launch monitor” inside. It's also supported by an expletive loaded video.
We don't care what the Beast from the East says, Spring is on its way and we're getting ready for action. Here are the finest new golf polo shirts known to humanity.
A lot of us have old clubs languishing in the garage or in the attic gathering dust. Those of a certain age may also have a modern-day antique - a wood actually made out of wood! But there is a man who has not one but over one thousand woods tucked away in storage and all of them made from what was the holy grail of golf manufacturing materials – persimmon!
It's been a big couple of months for golf. adidas and Nike jettison their golf businesses and some of the world's top golfers shunned the Olympics. But it looks like both decisions are backfiring...
KBS, the golf shaft of choice for many of the world’s top-50 golfers including the current world No.1, has launched two new lightweight shafts to add to its growing list of options created by renowned designer Kim Braly.
According to reports from MyGolfSpy, effective March 1st, the USGA has approved a new Costco Kirkland Signature golf ball. The new ball is called the Costco Kirkland Signature Performance One.
