Foul mouthed golf ad for Gen i1 ball

Founder Jason Koon

The GEN i1 may look like an ordinary golf ball, but its actually packed full of technology, and according to its founder, Jason Koo, it has a “launch monitor” inside.

Inside the golf ball's core is a nine-axis sensor that tracks the ball’s movement and communicates that data via Bluetooth to your smartphone.

Through an app, the GEN i1 ball is specifically callibrated for putting, and provides feedback on initial direction, speed, impact, force and ball rotation. It also provides games for training, and its algorithms can translate putting-stroke data for use in non-golf arcade-style games.

The GEN i1 recently reached its Indiegogo crowd–funding goal, and the money raising campaign was supported by this foul–mouthed video, laden with ‘F…s.’

But the campaign clearly worked, as they hit their target with eight days to go.

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