Aug 20th, 2017 Article
Golfers connect with world's first smart cart
Golfers have really connected with the world’s first Smart Cart as sales of the new S5 CONNECT electric trolley have exceeded expectations according to Motocaddy.
Jun 30th, 2017 Article
Lynx recreates its famous Parallax irons
With two Majors to their name, Lynx Parallax irons are steeped in professional golf tour history – but for 2017 the marque is reborn with a new emphasis on game improvement for the amateur player.
Jun 20th, 2017 Article
New Callaway Steelhead XR Fairway Woods
Callaway has launched the Steelhead XR Fairway Woods, a modern and powerful interpretation of the iconic shape that made the original Steelhead one of the best–selling fairway woods of all time.
Jun 1st, 2017 Article
Greg Norman teams up with Verizon
Greg Norman has teamed up with Verizon Ventures to invest $11 million in developing a smart golf course.
May 29th, 2017 Article
New Cameron & Crown putters
Scotty Cameron has followed–up on the success of last year’s Cameron & Crown introduction by offering four new models to complete the 2017 line–up.
May 22nd, 2017 Article
Harrington re–enacts his famous shot
Former Major champion Padraig Harrington returned to Royal Birkdale on Monday to the scene of one of the most famous shots in modern Open Championship history.
May 15th, 2017 Article
How virtual reality
The common perception of Virtual Reality (VR) is that it is just for video gamers – but Harris Kalinka, the world’s leading golf course animation company, is showing how it can be applied for the benefit of the golf industry.
May 12th, 2017 Article
Bushnell launches new EXCEL watch
Bushnell has launched its next generation of distance–made–simple golf products, with their new EXCEL watch.
May 2nd, 2017 Article
Titleist opens new national fitting centre
Titleist Brand Ambassador Stephen Gallacher was the guest of honour as Titleist celebrated the official opening of its new state–of–the–art National Fitting Centre at Craigielaw Golf Club in East Lothian today.
May 1st, 2017 Article
Lamkin brings Flat Cat putter grips
Lamkin Corporation has announced that it has partnered with Winston Products to market and distribute the FLAT CAT® product line. The partnership will bring the Putter Grip of choice of its brand ambassador Justin Rose to the European golf market this spring.
Apr 11th, 2017 Article
Shot Scope gets Scottish Enterprise backing
Golf performance tracking brand Shot Scope has received a grant from Scottish Enterprise for £500,000.
Feb 16th, 2017 Article
Callaway unveil 2017 footwear range
Callaway has today unveiled its 2017 Footwear Collection, which blends performance–enhancing design features with a host of innovative styles and striking colours for men and women.
