Jan 28th, 2021
Article
After nearly two years, multiple prototypes, configurations, and infusing their latest technologies to get everything right, adidas ushers in a new era of performance golf footwear for its brand with the ZG21. adidas's latest offering gives golfers of all skill levels a high-performance lightweight spiked shoe.
Jan 14th, 2021
Article
The PGA TOUR and WHOOP, the human performance company, announced a multi-year partnership naming WHOOP as the “Official Fitness Wearable of the PGA TOUR and PGA TOUR Champions” and a “Sponsor of PGA TOUR Active.”
Jan 14th, 2021
Article
ProQuip Golf, the world’s leading innovator of lightweight golf weatherwear, has acquired exclusive distribution rights for Zerofit base layers in the UK and Ireland. Zerofit is a Japanese sports technology brand and claims to manufacture the ‘world’s warmest base layers,’ for elite sports and outdoor pursuits.
Jan 8th, 2021
Article
Golf GPS specialist SkyCaddie has created its first three Masterclass videos to help serious golfers and PGA Professionals become ‘super-users’ of its next-generation GPS technology, which offers a host of advantages over laser and yardage books. The videos are being promoted by the PGA, which is using SkyCaddie pin information in all of its 2021 national tournaments.
Nov 25th, 2020
Article
World-renowned golf trolley manufacturer Stewart Golf recently announced the addition of the all-new Q Follow machine to its award-winning range and now it has adapted the model to offer two slightly different priced options.
Nov 18th, 2020
Article
Wilson Golf, the pioneering brand in low compression golf ball technology, has expanded its award-winning ball range by launching a new Tour-inspired Staff Model family designed for elite players and golfing purists, featuring the advanced 4-piece Urethane Staff Model and the Staff Model R version.
Aug 20th, 2020
Article
Golf’s most desirable-looking wearable tech joins the award-winning 2020 SkyCaddie GPS family today in the form of the new LX5C with ceramic bezel GPS Smart Watch from SkyCaddie, makers of the most-trusted rangefinders in golf. Both LX5 models pack golf’s only truly comprehensive ground-mapped course data into the game’s largest and most-brilliant wearable HD colour touch screen at 1.39 inches. .
Aug 5th, 2020
Article
Following years of rigorous product development, the introduction of the new Titleist Tour Speed – a high performance, multilayer golf ball with a proprietary thermoplastic urethane cover – provides golfers with the fastest, best-performing golf ball in its category. Michael Mahoney, Vice President, Golf Ball Marketing, said:
Jan 6th, 2020
Article
The FootJoy folk never seem to stand still and the latest iteration is the Tour X which seeks to combine all that was good from previous tried and tested FootJoy models. The new Tour X has been born from the synthesis of 3 Tour-proven models, the DNA, Tour-S and Fury.
Sep 30th, 2019
Article
Not happy with having the most popular golf ball those clever chaps at Titleist continue to push the boundaries of ball technology. The Titleist Golf Ball Research & Development team were thrown into a room and told they could not come out until they came up with a new golf ball. The result, the Experimental EXP•01 Golf Ball.
Sep 2nd, 2019
Article
The techies at Cleveland believe that the keys to success are control and feel which gives confidence in putting and their new Huntington Beach SOFT range does just that, so that we make more putts, "plain and simple!"
Aug 18th, 2019
Article
The The European Tour has announced a concrete four-point plan aimed at tackling the issue of slow play in professional golf. The plan will be implemented at the start of the 2020 season and focuses on four key areas: regulation, education, innovation and field sizes.