May 26th, 2016 Article
Niall Horan's New Wedge
Golf Alchemy have made a beautiful one off wedge for Niall Horan. Plus some more of their recent awsome work...
Mar 15th, 2018 Article
FootJoy SS18 Performance golf apparel
FootJoy has announced the launch of its new Spring/Summer 2018 Performance Golf Apparel range, with four new colour stories: Infuse, Venture, Revere, and Spirit, supported by a refreshed Essentials line.
Mar 29th, 2019 Article
Oscar Jacobsons' SS19 range – performance & fashion
Swedish menswear company Oscar Jacobson has been around since 1903, but they only started making golf clobber in the 1970s. They've made quite an impact since then with golf attire that seamlessly combines performance with fashion. Next up, the OJ SS19 range...
Feb 25th, 2021 Article
FootJoy introduce the Premiere Series
The Footjoy Premiere Series boasts the latest and best technologies available with a nod to past years' classic golf shoes. FJ has been the number one shoe on the PGA Tour for 75 consecutive years, an impressive streak in any sport.
Oct 31st, 2018 Article
Fashion designer Thom Browne reveals 'ambitious' golf range
The American fashion designer Thom Browne has unveiled a new golf capsule collection in Milan. It looks like we've all been doing it wrong...
Mar 7th, 2018 Article
PING has unveiled details of its new 2018 Spring/Summer men’s apparel range.
PING has unveiled details of its new, performance driven 2018 Spring/Summer men’s apparel range.
Jun 25th, 2017 Article
Hugo Boss sign 5 year deal
HUGO BOSS will become the Official Outfitter of The Open through a new partnership with the R&A.
Jun 19th, 2017 Article
Inside knowledge with Oscar Jacobson
The Oscar Jacobson golf brand is so fancy it has royal approval. In fact it is By Appointment to The King Of Sweden. So put that in your pipe and smoke it. Here are their new polos for 2017...
Aug 13th, 2021 Article
Callaway Apparel launches Autumn-Winter 2021 range
Incorporating the latest and most advanced technology to brave the elements, the new Callaway collection gives golfers protection against all conditions with an extensive choice of breathable layering pieces and, for harsher weather, the brand’s Weather Series, which features the market-leading innovation from winter clothing technology experts.
Jan 23rd, 2019 Article
PUMA Golf signs with Gary Woodland
Today, PUMA Golf announced a multi-year partnership with celebrated PGA Tour professional Gary Woodland that will see him wearing PUMA Golf apparel, footwear and accessories on the course.
Dec 31st, 2017 Article
J.Lindeberg appoints first ever Creative Director
J.Lindeberg has appointed Jens Werner as their first Creative Director, as the brand is embarking on its new forward direction, building on its sports fashion position, and uniting the design and creative processes under a single person for the first time.
Apr 15th, 2016 Article
Oscar Jacobson Spring/Summer '16
The weather's warming up and it’s time to get out on the course. You know the drill. We watched The Masters last week and we’ve decided to kick our golf into gear for the season. We know what clubs we’ll be using. Now it’s time to go out and get some new duds. The new Oscar Jacobson range is corking.
