Feb 25th, 2021
FootJoy introduce the Premiere Series
To celebrate 75 years as the number one shoe on the PGA Tour
However, the brand is not resting on its laurels as it continues to push the envelope in both design and technology. As part of FootJoy's continued brand innovation, FJ introduces the Premiere Series, a modern representation of the classic golf shoe for men and women.
Designed in collaboration with several PGA Tour players, the Premiere Series will feature three new upper designs, inspired by the past but made relevant for today. Influenced by the modern golfer's discerning taste, each collection uses soft, supple premium leather uppers and ultra-lightweight materials and exquisite detailing that deliver distinctly contemporary classic styling.
The Premiere Series will be worn by more Tour players in 2021 than any other golf shoe, including Justin Thomas, Adam Scott, Ian Poulter, Webb Simpson and many more. Even during testing, the Premiere Series was the shoe chosen by more players at the 2020 Masters Tournament than any other.
"I was lucky enough to work with the team over the last several years to talk about what's needed for the best golf shoe out there. My big belief is that FootJoy should have the best golf shoe out there and I believe they've achieved that with the Premiere Series."
The Tarlow collection is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complemented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complemented by a natural leather welt and contrast stitch.
The Packard collection is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complemented by a natural leather welt and contrast stitching.
Inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920’s, this spikeless only collection is clean and refined. A smooth ChromoSkin leather is used in the upper, highlighted by embossed detailing on the saddle area, a refined FJ ornament as well as piping on the side. Inside the shoe, you will find premium lambskin linings and a new fitbed for exceptional comfort.
“They feel super comfortable the moment you put them on. They don’t need breaking in which is a massive plus, and I also obviously love the fact I can customise them!”
VersaTrax+ utilises multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.
The Premiere Series also delivers on comfort, featuring an Ortholite EcoPlush FitBed® that delivers perimeter stability in the heel as well as super-soft and comfortable custom underfoot cushioning.
“I love ‘em. They are a bit classic, which reminds me of what I wore growing up, but definitely have a super modern twist while keeping that FootJoy look.”
For those looking to design their own golf shoes, the Premiere Series Packard, Tarlow and Women’s ranges are available on MyJoys from 15th March, 2021.
Create custom MyJoys with millions of possible combinations of colours, print, laces and more in spiked, spikeless, Laced or BOA options across the Premiere Series range.
FEATURES & BENEFITS
- Luxurious, soft and supple sheepskin linings inside Tarlow and Packard. Flint utilises super soft microfiber linings in order to achieve a distinctive pop of colour.
- Soft, supple, waterproof Pittard’s leather uppers featuring patterns that are modern interpretations of classic style.
- Laser Street Last (Men): Full rounded toe character, standard forefoot and instep with a slightly narrow heel. Refined toe shape for a classic profile.
- Performa Last (Women): Full rounded toe character, fuller fit across forefoot, narrower fit in the heel.
- Featuring Pulsar Low Profile Cleats by Softspikes.
- Ortholite EcoPlush FitBed® for enhanced stability and comfort.
- Estane® TPU provides enhanced traction on all surfaces.
- 1-Year Waterproof Warranty.
AVAILABILITY: 15th March 2021
Men's Tarlow - £169.99
Men's Flint - £159.99
Men's Packard - £159.99
Women's - £149.99