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Jan 12th, 2023 Article

The new PING G430 Fairway Woods

In all of the G430 fairway woods, we’ve developed Carbonfly Wrap to deliver more distance by positioning the CG closer to the force line to maximize ball speed, resulting in higher, longer carries, whether fit for the MAX or SFT model.

Jan 12th, 2023 Article

The new PING G430 Irons

The multi-material iron produces distance gains of approximately 7 to 10 yards and improved accuracy throughout the set. Our longest iron ever is the result of a complex design that combines a lower CG with stronger, custom-engineered lofts and a thinner face that delivers up to 2 more mph of ball speed – leading to significant distance gains without compromising PING’s famous forgiveness.

Jan 12th, 2023 Article

The new PING G430 Drivers

In the new drivers, PING’s engineering team developed several new technologies common to all three models while applying specific advancements to each individual head, producing measurable ball-speed gains while improving sound throughout the series. The added ball speed is attributed to a shallower and thinner VFT forged face design engineered with Spinsistency, a variable roll radius...

Jan 12th, 2023 Article

PING introduces the G430 family

Unlocking more speed and distance through engineering innovations like Carbonfly Wrap without sacrificing its industry-leading forgiveness, PING introduced the G430 family today in North America, Europe and South America.

Jan 11th, 2023 Article

Srixon unveils the all-new ZX MK II Irons

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of the new ZX Mk II Irons. Delivering best-in-class performance and incredible feel, play irons that are fast and pure with the all-new ZX Mk II Irons.

Jan 7th, 2023 Article

Gary Woodlands signs multi-year Cobra deal

COBRA GOLF, today announced the multi-year signing of former US Open champion Gary Woodland. Heading into the Sony Open in Hawaii, Woodland is slated to play a bag full of COBRA clubs, including their 2023 unreleased driver, fairway woods, and irons. He will continue his long-standing relationship with PUMA GOLF and wear head-to-toe PUMA apparel.

Jan 6th, 2023 Article

Wilson takes DUO SOFT golf ball to another level

Wilson, one of the world’s leading golf ball brands, has taken the world’s softest golf ball* to another level with a new core formulation engineered to deliver faster ball speeds combined with the same revolutionary soft feel.

Jan 6th, 2023 Article

Srixon introduces the all-new ZX MK II woods

SRIXON®, a global leader in high-quality golf equipment and innovation, announces the new ZX Mk II Woods launch. Delivering tour-level performance and revolutionary energy transfer to the tee box, it’s time to discover how your power goes farther with the all-new ZX Mk II Woods.

Nov 25th, 2022 Article


American Golf has just dropped an incredible Black Friday deal allowing golfers to save up to and over £150 on PING G425 Woods and 5-SW steel irons. The in-store offer only has gone live from 5 pm this evening until Sunday, 27th November so shoppers need to swing into a store to grab the deal. American Golf’s exclusive PING savings as follows: PING G425 Driver – £369, RRP: £475 –

Nov 24th, 2022 Article

Shot Scope Launches Branding and Customization

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based distance tracking and game performance systems, today introduced a branding and customization program for laser rangefinders.

Nov 24th, 2022 Article

American Golf Upgrades Trade in Service

, part of International Leisure Group, has partnered with , the biggest name in pre-owned golf equipment, with the purpose of easing the financial pressures on players looking to improve their game.