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Equipment

Aug 18th, 2020 Article

Srixon Introduces the New Ultisoft Ball

Srixon has announced the launch of the New 3rd generation UltiSoft golf ball. The new UltiSoft officially launches into stores across the UK & Ireland on the 19th September 2020. UltiSoft is true to its name as the ultimate golf ball for softness and feel. It’s the lowest compression ball in our lineup, delivering unmatched performance on every strike.

Aug 17th, 2020 Article

Motocaddy launches ‘Power At Your Fingertips’ video

Motocaddy, the world’s biggest-selling electric trolley brand, has launched a new ‘Power at your Fingertips’ video showcasing the revolutionary features on its award-winning, compact-folding M5 GPS model. The video was produced by the award-winning production company, iSite that includes Samsung, Sony and Wickes in its portfolio of clients. or follow @MotocaddyGolf on social media.

Aug 16th, 2020 Article

New additions to the TaylorMade P•700 Collection

With the latest additions to the acclaimed P Series, TaylorMade now offers a full lineup of meticulously crafted players irons that align craftsmanship, performance and aesthetics.  P•770 Irons The new P•770 iron is constructed from a forged hollow body with SpeedFoam™ injection and advanced tungsten weighting, this latest model is more akin to its powerhouse sibling the P•790.

Aug 13th, 2020 Article

Today is #BenHoganDay

As the game of golf continues to surge in popularity, especially as one of society’s best outdoor social distancing activities, the sport pauses on August 13 to commemorate the day the greatest swing in golf was born. In 2020, to honor nine-time Major Champion Ben Hogan’s iconic swing, #BenHoganDay on August 13 kicks-off a four-day celebration of the golf swing and honors Mr. Hogan’s...  

Aug 13th, 2020 Article

T-Series T100•S And T200 Distance Irons

The striking long-range performance of the Titleist T-Series T100•S and T200 player’s irons – powered by breakthrough technology for explosive distance in a player-preferred shape – can now be experienced in a stealthy all-black setup. Josh Talge, Vice President, Golf Club Marketing, said:  T-SERIES BLACK ON TOUR  T100•S TECHNOLOGY:   T100•S BLACK SPECIFICATIONS:   • FINISH: High Polish Black  

Aug 13th, 2020 Article

Mizuno unveils new JPX921 iron series

Mizuno, the Japanese equipment manufacturer long renowned for its expertise in the manufacture of irons, has unveiled its new JPX921 Series of irons engineered with one intention – to improve on-course performance for golfers. The series features the use of Chromoly in a full body Forged iron for the very first time. Availability: 4-GW RH Availability:  4-GW RH Availability:  4-GW / RH & LH

Aug 12th, 2020 Article

Vokey is flying under the radar

The unrivalled craftsmanship, performance and technology of Vokey Design SM8 wedges – the overwhelmingly most played wedges on the PGA Tour – will now be available in a tour-inspired all-black configuration. Limited Jet Black SM8 wedges are available in golf shops August 28th, with all 23 loft, bounce and grind combinations (in both RH and LH) available through custom order or WedgeWorks on   : 

Aug 6th, 2020 Article

Brand Fusion introduces ‘Golden Balls’ line

Brand Fusion, the leading golf equipment distributor across Europe, has collaborated with Trump International to offer golfers a special set of three gold-coloured golf balls, each marked with the logo of Trump International courses at Turnberry and Aberdeen in Scotland, plus Doonbeg in Ireland.

Aug 5th, 2020 Article

Titleist introduce Tour Speed ball

Following years of rigorous product development, the introduction of the new Titleist Tour Speed – a high performance, multilayer golf ball with a proprietary thermoplastic urethane cover – provides golfers with the fastest, best-performing golf ball in its category. Michael Mahoney, Vice President, Golf Ball Marketing, said:

Jul 15th, 2020 Article

Introducing the Arccos Caddie Link Wearable

Arccos Golf, the pioneer of big data and artificial intelligence for golf, today launched the Arccos Caddie Link, a small, ultralight wearable device that allows Arccos players to automatically capture their shot data without having to carry a smartphone on the course.  For more information, please visit: .

Jul 7th, 2020 Article

Acushnet extends support for PGA

Acushnet, the parent company of global golf brands Titleist and FootJoy, has announced a three-year extension of its partnership with The Professional Golfers’ Association (PGA) that will see the pair’s long-standing relationship run until at least 2023. To find out more about Titleist, visit: More information on FootJoy can be found here: Learn more about the PGA at:

Jun 26th, 2020 Article

New Motocaddy M7 Remote

Motocaddy, the world’s biggest-selling electric trolley brand, is introducing a new trolley that gives golfers a superb hands-free option for transporting clubs on the golf course.