The European Tour and PGA TOUR today announced a Strategic Alliance but it begs the question as to what were the drivers behind this partnership. The PGA Tour is acquiring a minority stake in the European Tour Productions, the European Tour’s Media Production company and so perhaps cash is the driver. Keith Pelley, Chief Executive of the European Tour Jay Monahan, Commissioner of the PGA TOUR
As the Coronavirus crisis rumbles on golf tours facing an uncertain future. Every week that passes means that both the PGA Tour and European Tour are losing millions in TV and sponsorship revenues. The Americans have a plan for survival but their European counterparts face the perfect storm of challenges that threaten the existence of the European Tour itself.
The European Tour have announced their new schedule with four new tournaments for 2018, but there are some interesting omissions which say something about the state of the European Tour.
The European Tour has appointed a new Official Starter, with Alastair Scott stepping into Ivor Robson’s shoes.
The LET: For the future of Golf it must be saved and we all have to play our part.
It takes a lot for Tiger Woods to turn down a massive appearance fee (reportedly north of $6m) and a free yacht, but that's what happened recently when the European Tour came knocking with an invite to the Saudi International, the country's first professional significant golf tournament.
It's all change on The European Tour for 2019. The BMW is now in September, the British Masters is now in May and The Open has moved to November 15th. Only kidding. About the Open...
Swingin Siren Amy Boulden has been busy on Instagram lately. Here's a catch up with the LET star and a cracking interview in which she ponders if they really did land on the moon, and if she can lend us a fiver...
It has rather flown under the radar but yesterday the ISPS HANDA World Invitational event for both men and women teed of at Galgorm Castle Golf Club and Massereene Golf Club. A first for golf in Europe as women will play alongside (sort of) the men and will play for the same money.
The European Tour are launching the Perth Super 6 Tournament next year, with a new and unique format to entice new players to the sport. But have they done enough?
It’s Manic Monday, so here is a very quick round up of all the results and stories from the weekend on the, PGA Tour, European Tour, LPGA and Women’s European Tour.
There has been much debate about parity for women golfers and there have been attempts to move in the right direction, for example the Jordan Mixed Open and the ISPS Handa World Invitational promoted by Niall Horran’s Modest media. With all respect to these other events, finally, there is a big one with some serious money attached.
