The PGA TOUR and WHOOP, the human performance company, announced a multi-year partnership naming WHOOP as the “Official Fitness Wearable of the PGA TOUR and PGA TOUR Champions” and a “Sponsor of PGA TOUR Active.”
Following on from Tuesday's seismic announcement that the two feuding golf tours were going put aside their differences, and merge into a yet-to-be-named, solo golf entity, we look back on the news and stories that have surfaced since.
The European Tour and PGA TOUR today announced a Strategic Alliance but it begs the question as to what were the drivers behind this partnership. The PGA Tour is acquiring a minority stake in the European Tour Productions, the European Tour’s Media Production company and so perhaps cash is the driver. Keith Pelley, Chief Executive of the European Tour Jay Monahan, Commissioner of the PGA TOUR
Peter Millar has announced new additions to their team of brand ambassadors for 2018. The new line up now features Branden Grace, Si Woo Kim, Chesson Hadley, Hudson Swafford, Chez Reavie, Scott Brown, Sam Saunders, Johnson Wagner, Shawn Stefani, Matteo Manassero, Davis (Dru) Love IV, Chris Wilson and Brett Quigley.
An had tested positive for a substance banned by the World Anti-Doping Agency, and has subsequently been handed a 3-month suspension.
Retiring PGA Tour commissioner Tim Finchem believes that golf would benefit enormously if the US–based organisation joined forces with the European Tour.
PGA TOUR has announced an expansive media rights deal that brings in ESPN with its streaming services alongside incumbent broadcasters CBS and NBC. The deal aims to increase the reach with more video content reaching a broader audience.
Thomas Pieters didn't have a 'preppy' enough look for the PGA Tour - so they gave the 24-year-old a quick haircut...with Photoshop.
Week in, week out, the TaylorMade Tour Truck follows the PGA Tour around the USA, building clubs for the best players in the world. Looking like something from Mad Max on the outside, these rolling workshops have everything on board to build perfect golf clubs for the likes of Jason Day, Justin Rose, Dustin Johnson, and Sergio Garcia. TaylorMade's Senior Tour Technician, Wade Liles, shows us how quickly he can make a driver from start to finish.
Andy Bean, an 11-time PGA Tour winner, died on the 14th of October due to complications from double-lung-replacement surgery in early September, aged 70.
Sahith Theegala picks up his first career Pga Tour title in his 74th career start and at 267, equals the lowest score since the event moved to Silverado Resort’s North Course in 2014.
Lee Hodges earns his first PGA Tour title in his 65th career start as well as Collecting 500 points and moving from No. 74 to No. 33 in the FedExCup standings.
