They say imitation is the most sincere form of flattery, so innovators like BIG MAX have to keep moving to stay ahead of the game. With its 4th generation of Fold Flat technology, BIG MAX has done just that, literally flattening the competition with the new BLADE IP.
Setting new standards in combined MOI and forgiveness for a driver, PING has introduced the new G400 Max driver, along with the G700 irons, Glide 2.0 Stealth wedges and PING Vault 2.0 putters. The new products are available for pre-order beginning today.
Sun Mountain is introducing a number of eye-catching designs as part of its biggest ever launch of premium golf bags for the 2018 season.
PING has revealed details of its 2017 Autumn/Winter apparel ranges, launching the brand’s most technologically advanced men’s and ladies performance collections to date.
Odyssey has announced the European introduction of Toulon Design Putters, a premium line of performance–driven products, which bring together the best in look, sound, feel and technology.
A British golfing invention secured a major publicity coup at the 146th Open Championship, and will now also make regular appearances on the new Sky Sports Golf TV channel.
The MP-18 Irons might be the sexy new launch for Mizuno. But we think this new Shockwave CLK Hybrid might be even more impressive.
Motocaddy has unveiled its most technologically advanced model, along with a free GPS app that connects to the trolley providing distance data and mobile alerts at over 36,000 courses around the world. And you can now win one at the GolfPunk Clubhouse in Southport.
The Ezone XPG is the latest Yonex driver. The Japanese brand have been working with graphite in club heads since the 90’s, as well as being a world leader in racket sports. No brand understands more about the lightweight material in golf.
There's gonna be a jail break. That's what Thin Lizzy's Phil Lynott sang. Before he died exactly 31 years ago to the day. Which is weird because today, that's right, 31 years to the day, Callaway are launching their own jail break.
PUMA Golf has launched its new Spring Summer ’17 Collection showcasing the brand’s lightest, most cutting-edge offerings to date. The line features re-imagined essentials, next-gen materials, sophisticated, yet fun detailing and an evolved colour palate. Bring it on.
Cobra bring back some legendary technology with their latest King F7 fairway woods.
