Choosing an athlete is a tricky business for a golf brand. Does the athlete represent the brand? Are they any good at golf? Do they suit the clothing? For a brand like Puma golf who have followed a policy of quality over quantity, all these things have to get thought about before offering a contract to a player.
Puma Golf have signed Alvaro Quiros and GolfPunk have got the world wide exclusive first interview on why he has signed for the leaping cat.
While it's not raining as we write this, we know it will do soon. It's the law of averages. We showed you some waterproof jackets recently but here's another six for your viewing pleasure. If you can't find a winner in one of these 12, then you might as well get wet and go swimming instead.
We're hella excited about the new G/Fore Apparel collection. We recently caught up with founder and designer Mossimo Giannulli to find out his inspiration behind the brand, and about G/Fore's initial foray into high end golf clothing.
German sports group Adidas made an announcement this morning that it has engaged an investment bank regarding the possible sale of its golf brands.
US golfer Billy Hurley III has appealed to the public to help find his father, Willard Hurley Jr, who went missing nine days ago.
So we've seen the future of golf fashion and we wanted to share it with you. Californian brand G/FORE launched their new range of apparel at Urban Golf Soho last week.
Low in fat, Max Golf Protein contains a clever blend of ingredients, carefully selected to provide a slow release of protein, and balanced with just the right amount of carbs to keep golfers at their best around 18 holes.
Ping are the only manufacturer talking about hydrophobic clubs. A smooth chrome plating repels water, giving the wedges 30% more spin in wet conditions.
If there is a single item of clothing that signified a changing in the guard in golf fashion it would be hard to argue against the J. Lindeberg Slater belt in white first made popular by Jesper Parnevik.
Our favourite new brand at the PGA show this year, Kjus make very clever clothing.
