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Sep 25th, 2015

Got to pick a player or two...

How Puma choose their new athletes

Choosing an athlete is a tricky business for a golf brand. Does the athlete represent the brand? Are they any good at golf? Do they suit the clothing? For a brand like Puma golf who have followed a policy of quality over quantity, all these things have to get thought about before offering a contract to a player. We caught up with President and CEO of Cobra Puma Golf, Bob Phillion, to find out why the leaping cat signed Alvaro Quiros to an endorsement deal. They struck gold with Rickie and Lexi, can Alvaro be their next superstar?


TAGS: Fashion, 2015