So the big one this week is this video from TaylorMade. We don’t know what is launching, and we’re trying our best to find out. But by the looks of this video though it’s something that will send the ball far!!!
Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated advertising campaign, created to promote its exclusive Gold Spot Capsule collection in collaboration with the Waste Management Phoenix Open (WMPO).
Nippon Shaft has unveiled a new member of its family of super-light steel shafts designed to help golfers gain distance, accuracy and feel in their iron game, will be released this Autumn in Europe and the Americas.
Golfpunk have teamed up with golfing YouTuber, AskGolfNut, to get in-depth reviews of the latest hardware from across the world of golf. First up, we have the new PING i530 irons, designed to replace the i525 it builds on all the good things of its predecessor and adds all the missing pieces.
The idyllic island destination of Madeira is set to welcome a fourth golf course with a new Nick Faldo-designed layout scheduled to open at Ponta do Pargo in 2026.
XXIO®, a global leader in premium lightweight golf equipment, is excited to announce the all-new XXIO Prime. XXIO Prime will officially launch in Europe on 15th April 2023 and XXIO Prime Royal Edition Ladies on the 29th April. The XXIO Prime features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for moderate swing speed golfers.
American Golf’s SS22 The Open Collection, an officially licensed range of products inspired by The Open Championship, has been bolstered with the addition of two brand new lines of equipment and accessories, available now, exclusively online and in-store.
Leading Japanese brand HONMA is introducing a new collection of highly grippy and stretchable gloves for golfers across Europe seeking extra comfort and greater longevity from their gloves.
Apparel brand launches with an extensive collection of high-performance men’s apparel, aimed at disrupting the fast fashion industry while leaving a positive impact on the planet.
Following Prime Minister Boris Johnson’s address to the nation swathes of London and the south-east of England move into a new Tier 4 level from Sunday 20 December. Fortunately, golf courses in Tier 4 areas can remain open for play in the following formats:
Wilson Golf, the brand with more Major victories (62) than any other with its irons, has extended its award-winning Staff Model line with the launch of the striking Staff Model CB clubs designed to meet the needs of advanced players. Available from mid-January 2021, the Wilson Staff Model CB irons (4-PW) will have an RRP of £849/€995 (steel only).
COBRA® Golf has unveiled the new KING TOUR Irons, which expand its KING family of players’ irons. A tour cavity back shape is manufactured using Metal Injection Molding (MIM) technology to deliver the most precise shaping with an incredibly soft feel that better players desire.
