Jan 28th, 2016
Topgolf buy WGT
To offer online and offline golf experience
Words: John Dean
Topgolf have bought sports gaming company World Golf Tour (WGT), to create what they believe to be the world’s largest digital golf audience.
The deal brings together an offline and an online golf experience, which certainly makes sense to us.
WGT is currently the leading web and mobile golf game, and has more than 14 million players worldwide across online, social and mobile platforms.
Topgolf has 24 venues worldwide and served 8 million guests in 2015. It is opening venues in Las Vegas and several other key markets in 2016, increasing its projected annual attendance to more than 12 million this year.
Existing WGT fans will not only be able to continue playing the games they love, but they will also be able to play Topgolf virtually with new games featuring the signature dartboard-like outfield, so everyone should be happy.
“Topgolf has always signified so much more than a golf entertainment venue,” said C.E.O. Erik Anderson, “We envision ourselves as a global sports lifestyle brand where people go to have the best times of their lives with golfing, gaming, food and beverage, music, apparel, digital content and much more. We are excited to extend our brand into new mediums and locations while reimagining the golf experience for our current and prospective fans.”
This strikes us as one of those deals where one plus one equals four.