May 11th, 2016
PGA Tour & LPGA link up with Topgolf
And we think this makes total sense
Words: John Dean
The PGA TOUR, LPGA and Topgolf Entertainment Group (TEG) have formed a strategic alliance designed to create new fans, participants and enthusiasts and to enhance the playing and fan experiences through event and media initiatives, the groups said.
PGA TOUR Commissioner Tim Finchem, LPGA Commissioner Michael Whan and TEG Co-Chairman/CEO Erik Anderson outlined four primary areas of focus during a press conference at TPC Sawgrass.
Those are: linking PGA TOUR and LPGA tournament activities to local Topgolf venues; reciprocal distribution of content from both Tours through Topgolf platforms; Grow the Game initiatives supported by TopgolfÂ® venues; and exploring opportunities for PGA TOUR and LPGA-related experiences on the World Golf Tour (WGT) digital game.
Topgolf is a global sports entertainment community, with 24 locations serving eight million guests annually. Players hit golf balls containing computer microchips that track each shot´s accuracy and distance while awarding points for hitting targets on the outfield.
We have always been fans of Topgolf as it’s a great way of bringing new people into the game, so this make total sense to us.
Topgolf are also on a roll and have big US and worldwide plans.