Sep 14th, 2018
Introducing =Range Ball Golf=
The new kids on the golf fashion block
We love innovation and new thinking in golf, and here’s a great story on a new company that is trying to push the envelope.
The back story on Range Ball is interesting in that the logo (= RANGE BALL =) has been a consistent mark on golf balls at virtually every driving range in America and around the world since the late 1960's.
CEO and Founder Kevin Zinniel always thought the logo was oddly appealing and had an old school nostalgic vibe to it. A few years back he started researching it, and hired a trademark attorney to look into it and ultimately discovered the mark was unregistered.
He and his business partner Jeff Combs duly registered the = RANGE BALL = trademark and have developed an initial collection of apparel and headwear.
Their goal with the brand is to tap into that nostalgic feeling and create golf apparel that represent golfers of all levels. They are inspired to create both traditional performance and less traditional golf apparel that provides a fresh option.
Their goal with the brand is to tap into that nostalgic feeling and create golf apparel that represent golfers of all levels. They are inspired to create both traditional performance and less traditional golf apparel that provides a fresh alternative to the standard or as they see it “stale” golf apparel options.
They attended the 2018 PGA Fashion & Demo Experience in Las Vegas last month and were encouraged by their reception.
They have met with Travis Johnson, the creator of Travis Mathew (current CEO of Haus of Grey), and are both appreciative of his advice and look forward to developing the brand from both a digital and retail standpoint in the months ahead. According to Kevin, “we are just getting started. Our design, product development, digital marketing and content development team is frothing at the mouth to develop the next waive of product and content that we hope will blow some minds.”
They recently launched the official www.rangeballgolf.com
We wish the guys all the best with their new venture. Please check them out, and we and will be keeping an eye on how they progress.