Team TaylorMade has one of the strongest line-ups in all of professional golf. As a company built around product innovation, technology and authentic golfer relationships, the brand has attracted some of the best and most magnetic players in the world.
Masters champion Danny Willett has launched the new year by becoming a global brand ambassador for leading luxury sportswear company DESCENTE.
We wondered why GolfPunk favourite Andrew ‘Beef’ Johnston posted a video on Instagram about his love for cats. We know he is a big softy but now all has become clear. Beef announced ahead of the Abu Dhabi HSBC Golf Championship that he is joining the PUMA gang.
European Tour CEO Keith Pelley has admitted his surprise at how well his shorts change has gone down.
So far in 2018, our Spiv has walked away with the cash thanks to Pat Perez at the Tournament of Champions and Tommy Fleetwood’s awesome win at the Abu Dhabi HSBC Golf Championship. Now he aims for a hat-trick as he takes on the Farmers Insurance Open at Torrey Pines.
Shane Lowry will tee it up at the Dubai Duty Free Irish Open for the first time since his career-defining Open Championship triumph, as Galgorm Castle Golf Club plays host to the island of Ireland’s national open from 24-27 September. The 33-year-old lifted the Claret Jug in front of his home fans last year following a six-stroke win over England’s Tommy Fleetwood at Royal Portrush Golf Club.
adidas is adding another rising star to its ranks. Today, adidas Golf announced a multi-year contract with tour professional Jordan Smith to wear adidas’ apparel and footwear on and off the course.
This week’s Betfred British Masters hosted by Lee Westwood marks the beginning of the European Tour’s UK Swing, and former World Number One Westwood enters the week not only as tournament host but also as one of the favourites to take the title. Westwood has been on a strict health regime and has never felt fitter, so he will be a force to be reckoned with at his home course.
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Joakim Lagergren, the highly-rated Swedish player who contested a dramatic playoff at the Commercial Bank Qatar Masters last year, has signed an exclusive deal to play with Wilson Staff clubs this season.
Tommy Fleetwood has already blazed a trail on the European Tour this season and TRENDYGOLF has selected Nike's joggers for him to stay ahead of his fashion rivals at Wentworth for the BMW PGA Championship.
The European Tour group and DP World today jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group’s main tour from the start of the 2022 season.
