PUMA Golf continues to take golf footwear to the next level, today introducing NXT generation footwear designed on a completely new IGNITE spikeless traction platform with three unique, versatile, and fashion forward upper silhouettes.
Golfers heading to Malaga in search of warm weather can benefit from new top-of-the-range rental clubs when staying at the five-star Kempinski Hotel Bahía, in Estepona.
They say imitation is the most sincere form of flattery, so innovators like BIG MAX have to keep moving to stay ahead of the game. With its 4th generation of Fold Flat technology, BIG MAX has done just that, literally flattening the competition with the new BLADE IP.
Here’s a golf technology product which can legitimately be described as being a proper head–turner!
Keith Pelley, the new European Tour CEO has slow play on his agenda, and his plans to speed up the game seems to have got off to a positive start during the recent ‘Desert Swing’ with a reduction in round times being apparent under the new ‘Pace of Play’ policy.
It’s a very challenging time for players of all standards. Attending the course or driving range is out of bounds however this time can be used to good use. Simon Capon offers some ways to use this time productively and illustrate how players can come out of this situation a much stronger psychological player than the one who entered it.
Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated advertising campaign, created to promote its exclusive Gold Spot Capsule collection in collaboration with the Waste Management Phoenix Open (WMPO).
Solheim Cup star Georgia Hall launched Callaway Apparel’s Autumn-Winter 2021 range in the week between finishing tied second in the season’s final Major and helping Europe record a memorable victory over the United States.
Combining men’s fashion and cutting-edge technologies, Oscar Jacobson’s Spring/Summer 2018 range features performance-enhancing garments which look as good on the High Street as they perform on the golf course.
Named for the Active Response Cushioning found within the midsole of the shoe, ARC SL will offer the golfer unparalleled levels of comfort, with the DuraTrax TPU performance spikeless outsole offering versatility for golfers looking to wear an outstanding shoe both on the course, and at the range.
Motocaddy, the world’s leading electric trolley brand, has launched seven brand-new compact-folding M-Series electric trolleys for the 2024 season that combine a sleek automotive-inspired design with a host of high-performance features, including the brand’s revolutionary CLICK ‘N’ CONNECT® cable-free Lithium battery technology.
Golf Datatech, LLC, and Yano Research Institute Ltd., the golf industry’s two leading independent research and data firms, have introduced the “World Golf Report 2023,” the industry’s only global golf retail study.
