The fast-growing market for performance enhancing baselayer products in the UK and Europe is set to benefit from a new player, following the development of a licensing partnership between premium Japanese sports brand Eon Sports, manufacturers of the popular Zerofit range of baselayers, and Ireland-based sportswear company Advanced International Ltd.
PGA Catalunya Resort is creating a new, on–site vineyard, Celler Mas Hereu, which will eventually see the European Tour Destination produce its own wine.
Golf Pride, an industry leader in innovation and golf performance equipment, has partnered with EON Productions to create a limited edition 007-themed golf grip kit. Paying homage to the 60th anniversary of the 1964 film
HONMA is launching its biggest ever golf bag range outside of Japan with the introduction of 14 new Caddie Bags designed to offer golfers a superior look on the course. The new Autumn/Winter bag lineup from the leading Japanese golf brand is spearheaded by the lightweight The Classic HONMA heritage and modern looks seamlessly merge in the
Generation NEXT Franchise Brands, Inc. (OTCBB: VEND) has announced that its flagship subsidiary, Reis & Irvy’s, has signed a deal with Phil Mickelson.
The time is just about here for one of the most exciting Majors on the calendar, the U.S. Open. Here’s Jordan Spieth’s Under Armour scripting for his campaign.
Leading men’s golf clothing brand, Stromberg, has enhanced its range by introducing footwear for the first time. Over the last 40 years, Stromberg has built a reputation for delivering an excellent product that is designed to cater to the specific needs of golfers. Its new shoe range continues that tradition with stylish designs that look good, feel great and offer golfers a top to toe style...
Golfers in the Home Counties now have a new way of finding playing partners wherever they happen to be, with the launch of the My Circle Golf app, for both iOS and Android.
BIG MAX has made the decision to completely remove plastic from all of its packaging, reduce total packaging by 70%, increase the proportion of recyclable materials it uses and even work with its manufacturing partner to reuse the plastic protection material used during assembly and inter factory transports.
Bushnell Golf has unveiled the latest addition to its family of rangefinders with the new Tour V4. It's now smaller, and faster for instant distance measurement.
Forget the roses and chocs this Valentine’s Day what you need is a shiny new Stewart Golf trolley. Yes, slightly left field isn’t it but those lovely folk at Stewart have produced a shiny new video to support their Valentine’s offer.
It’s the Sunday driver, where we find you a driver that you may never have heard of but that won't stop it from being a rocket launcher. This week we take the PXG 0811, the first driver from the super ambitious golf equipment startup.
