Fashion

Aug 4th, 2017 Article

Callaway buy Californian fashion brand TravisMathew

Callaway Golf Company have announced that it will buy TravisMathew for $125.5 million in an all–cash transaction.

Jul 31st, 2017 Article

FootJoy intros ALL–Black Ltd Ed HYPERFLEX II shoes

In celebration of Jimmy Walker’s 2016 PGA® Championship win, FootJoy announces the release of a Limited Edition run of Jimmy Walker Black HYPERFLEX II™ golf shoes.

Jul 29th, 2017 Article

Brunch with Bubba and G/Fore

Just before The Open we had an invite that we just had to accept. A brunch, hosted by G/Fore, with Bubba Watson. Here's what we found out about the man.

Jul 23rd, 2017 Article

Jordan Spieth's Secret Weapon

What kept Jordan Spieth going when things got tough while winning The Open? Incredible mental strength. Astounding putting prowess. Comfy performance pyjamas. Sorry what?

Jul 20th, 2017 Article

Paul Casey celebrates his 40th birthday today on the links of Royal Birkdale. Armed with his new funky new shoes from Nike we can’t think of a better way to celebrate the big day than playing at the Open.

Jul 19th, 2017 Article

FootJoy launches Performance Golf Apparel Collection

FootJoy sought the perfect opportunity to launch its 2017 Autumn/Winter Performance Golf Apparel Collection on The European Tour’s current links swing.

Jul 17th, 2017 Article

adidas reveals Justin Rose adiPure apparel

Justin Rose has returned to Royal Birkdale this week for The Open Championship, the site where he brought home low amateur honours in 1998. adidas is making sure he’s ready.

Jul 11th, 2017 Article

Lexi Thompson’s scripting

Lexi will be styled in Puma’s new AW17 range, released earlier this month, as she tees it up at Trump Beddington in New Jersey.

Jul 3rd, 2017 Article

OJ Sports debuts Fieldsensor fabric

Swedish brand, OJ Sport, has always been striving to take things to another level in style, colour and function over its 114 years in tailoring. The latest ground–breaking development in the Spring/Summer 2017 collection is a superior–performance fabric from Toray called Fieldsensor ®

Jun 25th, 2017 Article

Hugo Boss sign 5 year deal

HUGO BOSS will become the Official Outfitter of The Open through a new partnership with the R&A.

Jun 25th, 2017 Article

PUMA Golf launches new shoe collections

PUMA Golf is introducing its new Autumn Winter 2017 footwear collection, which showcases the brand’s cutting–edge, stylish offerings for both men and women.

Jun 21st, 2017 Article

Why there's nothing lacking in the trouser department

With 114 years of tailoring expertise, Oscar Jacobson knows a thing or two about trousers. That is why for over 40 years OJ has become the go–to brand for many of the leading golfers in the world seeking the best trousers on the market.