Sep 7th, 2017
adidas stepping out with new TOUR360 golf shoes
BOOST your game
Words: GolfPunk Styling: GolfPunk
Keep yourselves nice from October with the new adidas TOUR360 golf shoes. BOOST technology with increased stability. Plus they look the business...
The new TOUR360 features subtle, yet significant changes from the previous model – the TOUR360 BOOST: a new outsole top plate, SPRINTSKIN™ technology, classic toe-down appearance, new premium heel execution, and increased outsole flexibility make it one of adidas Golf’s best shoes on the market.
“Our quest to create the perfect golf shoe just got one step closer with this new TOUR360,” said Masun Denison, global footwear director, adidas Golf. “Our original TOUR360 BOOST rose to being the best-selling shoe in the U.S. market last year, so we know golfers are going to appreciate these updates that we’ve made to what was already a great product.”
New Outsole Top Plate
An upgraded outsole top plate in the new TOUR360 sits above the boost midsole, allowing the shoe to accommodate natural foot flection that occurs during the golf swing. Based on swing study testing and analysis, the plate wraps higher on the lateral side of the foot, but was designed to be soft enough to still provide lateral and medial stability as golfers transition their power in the follow through of the swing.
SPRINTSKIN™ Technology - stability for lateral movement...
As an added measure of support, adidas used a proprietary SPRINTSKIN™ technology on the inside of the upper lining of the shoe. This ultra-lightweight microfiber helps add additional support and stability in the upper section of the shoe as golfers make those lateral movements during the swing.
Classic Toe-Down Appearance – helps your golfing eye...
The leather upper creates a traditional toe-down look. The design will help golfers maintain focus on the shot as they look down at the ball in their line of sight. The clean toe also helps add comfort overall while saving some weight in the shoe versus the center toe seam used in the previous TOUR360. This change to a clean toe came as a result of feedback from players like World No. 1 Dustin Johnson and Masters Champion Sergio Garcia, who were obviously blaming any slightly mis-hit shot on the toe of their shoe!
New Premium Heel – super comfy...
The heel now features a more classic shape with premium leather throughout. By enveloping the heel with a premium leather lining, it adds additional comfort and durability. The subtle change in heel shape will keep golfers locked-in during the swing, but offer even more comfort as they walk the course.
Increased Outsole Flexibility – treat your feet with respect!
adidas improved the TPU outsole by making the TPU density of the material softer and more malleable, which is another component that contributes to added comfort and increased flexibility throughout the swing. Golfers will find that the added flexibility in the TPU will help to decrease foot fatigue and make it more lightweight.
Introductory colorways released in the beginning of October will be the core iconic white and black versions with white stripes along with the white and Icey Blue – which was worn by Dustin Johnson as he won The Northern Trust during the 2017 FedEx Cup playoffs. Additional colorways and styles of the new TOUR360 will roll out in 2018.
The MSRP for the new TOUR360 will be £149.95 / €199.95 / SEK 1,999 / NOK 1,999 / DKK 1,599 / CHF 239.95