We’ve hit putters with computer screens in. We’ve worn vests that produce 3D models of our swings. Club manufacturers are all working on drivers with computer chips in, whether they admit it or not. Technology is helping improve our golf. So we shouldn’t be surprised by a golf shirt with a computer chip. But seriously, a smartshirt?
It’s the beginning of the year, and all the club launches are coming on strong. Wilson Staff are coming to the party with their new C200 iron designed to improve distance and accuracy.
The adidas TOUR360 is one of our favourite golf shoes ever. It was one of the first golf shoes to feel as comfy as a pair of trainers, while bringing a much more modern look to the game when everyone else was still wearing wingtips. It makes its return in January.
PING has launched a new app that includes the Golf Workout, an Apple Watch feature engineered to capture and track fitness data, swing tempo and on-course statistics.
Wilson have just launched their new FG Tour F5 Range. While they’re designed for better players, Wilson have added technology from their more forgiving models. Pretty much every golfer wants something that’s a little easier to hit don’t they?
Spieth has become the face of Under Armour, shooting the brand to the top of the leaderboard wherever he plays.
TaylorMade has unveiled its new , introducing four models—Qi4D, Qi4D LS, Qi4D Max and Qi4D Max Lite—designed to deliver the company’s fastest and most fit-focused driver performance to date.
The UK's biggest golf retailer, , is kicking off Black Friday early with unbeatable offers of up to clubs, equipment, clothing and footwear for the entire month of November.
COBRA GolfTM, a leader in golf club innovation, today introduced the new KINGTM BLACK EDITION TOUR irons. Aimed at more advanced players, the ultra-premium forged iron designs cover the full spectrum of advanced golfers who value premium feel and shot shaping ability.
LIV GOLF DEBUT OF ANY SHOT, ANY TIME BROADCAST FEATURE DELIVERS ENHANCED FAN EXPERIENCE The Unique Viewing Experience Built with Google Cloud's Vertex AI Now Available on LIV Golf + App LIV Golf UK by JCB Tees Off This Friday at JCB Golf and Country Club
Today PUMA GOLF® announced the PHANTOMCAT NITRO™ golf shoe, the newest and most advanced shoe PUMA GOLF has ever produced.
Five new models represent the newest additions to the Putting Lab Design (PLD) programme, PING CEO & President John K. Solheim announced today.
