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Jun 26th, 2015

Spieth Cold As Ice

Under Armour's poster boy not feeling the heat

Jordan Spieth is now arguably the third most famous Jordan in the world. Slotted in straight after Michael Jordan, and Katie Price, the 21 year old double major champion from Texas is like them becoming a style icon. Where Michael is known for his sneakers, and Katie Price is known for, well, her Jordanness, Spieth has become the face of Under Armour, shooting the brand to the top of the leaderboard wherever he plays. 

While Spieths style is understated, with him being especially keen on Navy blue and white, he always looks smart and athletic on the course (at least until he takes that cap off-Ed). Under Armour’s Coldblack technology, offers UV protection, reflecting InfraRed and heat rays away from the fabric so that even dark colours stay cooler, longer. ArmourVent mesh keeps you cool out on the course thanks to our unique engineered mesh ventilation technology.

Elsewhere the ArmourVent Tips Polo delivers breathability in a light, stretchy, durable, quick--drying fabric. Under Armour’s signature Moisture Transport System helps wick sweat from the body while Anti-Odor technology keeps you smelling so fresh and so clean clean. Essentially how ever hot it gets out on the course, you should feel as cool under under the gun as Jordan Spieth in your next monthly medal, and if you're not, it's not your Under Armour shirt's fault.


TAGS: Under Armour, Jordan Spieth, Michael Jordan, Jordan, Katie Price, Cold Black, ArmourVent, US Open, Masters, Fashion, 2015