So we've all seen the TaylorMade M1 Driver now. We've hit it, it looks great, and Jason Day crushed it in winning the BMW Championship. But how does it work? We got under the bonnet of the new M1 driver when we caught up with Benoit Vincent, head of TaylorMade's R&D department.
So we’ve hit the M1 driver, raved about the fairway wood, and now we get to the hybrid. TaylorMade invented the Rescue/Hybrid category but the last few years have seen Callaway, Ping, and Titleist hybrids become much more popular, while TaylorMade’s sister company Adams has dominated in tour use.
Tour Edge Exotics are the best metal woods you may never have heard of. This small company from the outskirts of Chicago, know some secrets that only they seem to be in on that leads to very easy hit, silly long fairways and hybrids. Here is the latest, the EX9 Hybrid.
Jason Day has been putting the lights out with his custom Taylormade Itsy Bitsy Spider this season. If you watched The Barclays he holed a couple of monsters, including walking in this beauty...
Tour Edge Exotics fairway woods have long been recogised as being some of the longest in the game. They are absolute ball belters, they have never skimped by trying to hit a price point. These are golf clubs designed with no limits in place. Never paying for tour usage, their fairwaywoods can still be found in the bags of some of the best players in the game on the PGA Tour.
Anyone who watched The Barclays will realise Jason Day is playing golf on a different planet to everyone else at the moment. He is absolutely munching his TaylorMade R15 460 driver off the tee, while his Spider proto putter was holing putts for fun, with a 29ft, and 33ft putts made in his final round.
Rickie Fowler has had a big hand in creating Cobra's new forged irons. We're not just talking about the orange paint either. These clubs scream Rickie, and demonstrates what he likes to see in a golf club.
Srixon have launched some brand new sticks with what they call Action Mass Technology. Imagine a hammer. The heavier the head, the more force you get in the bashing.
So we visited the world famous Ping Putter vault. In what has become a modern golfing legend, every tournament winner on the major tours around the world who wins using a Ping Putter gets two gold plated putters made in their honour.
Who knew there was so much to it?: Maria Bonzagni (Senior Director of Marketing for FootJoy gloves) shows us why everyone needs to be custom fitted for their golf glove. Even people who don't play golf...
So designing golf clubs is a job for rocket scientists and engineers, rather than good golfers. However there is a exception to the rule. Marty Jertson, Ping's Senior Design Engineer is also really good at golf. Like silly good.
So Shane Lowry shot an awesome 66 final round to win the Bridgestone Invitational. Srixon sponsored, he uses the companies irons, fairways, and balls plus sister company Cleveland's 588 wedges.
