Nov 27th, 2018
Swingers crazy golf gets multi-million pound investment
To launch in the USA
Crazy golf club Swingers has secured a multi-million-pound investment from a private equity company to grow the business.
Cain International has announced that it has made a “significant investment” in the company Competitive Socialising, which will enable the business to enter the US market for the first time.
Swingers was first launched as a pop-up venue in Shoreditch, and brings together crazy golf with cocktails and street food.
At the moment it just has two venues on London - an 18,000 square feet site in the City and a seaside-themed venue in the former BHS store in Oxford Circus.
Matt Grech-Smith, co-founder and joint chief executive of Competitive Socialising, commented: “The last few years of growth for Swingers have been incredibly exciting and very fast paced.
“We’re excited to be partnering with Cain International and harnessing their expertise and their capital to turn Swingers from a pair of incredible London venues into an international leisure brand.”
According to City AM, the investment is about £28 million.
Cain International chief executive Jonathan Goldstein said: “[Founders] Jeremy and Matt have pioneered the fast-growing competitive socialising leisure space.
“They’ve developed an exciting, dynamic and highly profitable business with a much-loved brand in a short space of time.”
Any form of golf has to be good, so we wish them luck in breaking open the US market. There should be plenty of appetite for their heady mixture of cocktails and crazy golf.