Feb 3rd, 2018
How Noren & Day deposed Woods & Mickelson
From most watched telecast title by Golf Channel ever
Tiger Woods’ return to competitive golf has boosted TV ratings, but he was not responsible for the Golf Channel breaking a six-year-old record.
It was actually Sunday’s playoff between Jason Day and Alex Noren at the Farmers Insurance Open that is now its most-watched PGA Tour telecast ever!
According to the network, their "most-watched" number comes from "average viewers per minute" combined with streaming views. That gave Golf Channel a total audience delivery of 2.717 million average viewers per minute, which broke the previous record of 2.337 million for Golf Channel's lead-in coverage of the final round of the 2012 AT&T Pebble Beach Pro-Am, which featured Phil Mickelson and Tiger Woods.
There’s also a difference between "coverage" and a "telecast.” A telecast refers to a specific span of coverage. Therefore, the playoff – whilst technically part of Golf Channel's Sunday coverage of the event -- counts as its own telecast.
When Day, Noren, and Ryan Palmer finished tied at 10 under, CBS kicked the playoff over to Golf Channel.
Whilst Palmer was quickly eliminated, Day and Noren matched scores for more than an hour over five holes until it got too dark. The match was resumed on Monday morning, with Jason Day eventually triumphing.
It appears that the record number of viewers achieved may have been driven by people tuning into watch Tiger on CBS, but stayed with the tournament.
Either way Jason Day and Alex Noren have created a little bit of history by deposing Tiger Woods and Phil Mickelson from their “most-watched” telecast title.