Jul 18th, 2017
BBC to screen USPGA
As broadcaster gets a Major back
Words: GolfPunk Photography: Getty Images
The BBC has secured the live rights to the US PGA Championship, and will screen all four days of the fourth major championship in a dramatic return to golf.
After throwing in the towel on The Open last year after 61 years, the BBC are now back in the major time.
Golf on the Beeb has been in what looked like terminal decline, with coverage over the last decade shrinking from 24 days to just two in 2017.
“It was too good a deal to pass by,” a BBC insider told The Daily Telegraph. The insider also revealed that BT Sport and Twitter were also in the hunt, but what sealed the deal for the BBC was the reach that the broadcaster could provide as a free–to–air broadcaster, with a strong digital and social offering.
The deal will be multi–year, and not just a one year flash in the pan.
So, on the eve of the 146th Open, the BBC is back in the game.