Jul 19th, 2017
FootJoy launches Performance Golf Apparel Collection
And showcases at The Open
FootJoy sought the perfect opportunity to launch its 2017 Autumn/Winter Performance Golf Apparel Collection on The European Tour’s current links swing.
Using the Dubai Duty Free Irish Open and Aberdeen Asset Management Scottish Open to seed the new collection with some of the world’s best players, FJ was able to get immediate feedback on the performance and quality of its latest offering as the Mark of a Player brand was put to the test in the events’ testing conditions.
As worn by the likes of FootJoy Brand Ambassadors Andrew ‘Beef’ Johnston and Matthew Southgate at this week’s 146th The Open Championship, the collection features all new colour stories, fresh product categories and a number of innovative options in keeping with the brand’s ‘Layer Up’ philosophy.
Among the additions to the 2017 line are the DryJoys Tour LTSTM Jackets, Rain Shirts and Trousers, which offer lightweight waterproof performance through a minimal five-panel construction, as well as temperature regulating properties and stretch fabrication.
35 players have immediately opted to switch into LTSTM following testing during the links swing events.
DryJoys Tour LTS has been created around three basic principles:
Previous FJ jackets have had as many as 24 panels and 27+ seams. The new DryJoys Tour LTS jacket has just five panels and six seams, reducing weight and bulk while improving mobility.
The jacket suitable for year–round play has been produced using a specially developed ThermoLite® bonded liner, guaranteeing that when conditions are cool, the jacket will maintain body heat and when conditions are warm, the fibres wick moisture away from the body and expel heat.
FJ has developed an all-new 3–Layer Bonded Fabric which boasts soft, comfortable and quiet attributes, as well as excellent 4–way stretch, ensuring mobile, comfortable and quiet movements.