Jan 22nd, 2017
FootJoy launch 2017 ContourFit
The best seller re–imagined
Words: Daniel Owen
From FY comes a radical upgrade to the iconic Contour Series line of golf shoes.
The Contour is already the best selling shoe franchise of all time, and was originally created with a focus on comfort, and that focus continues with their latest innovation, ContourFIT.
FJ designers have now re–imagined the entire category, literally starting with a blank sheet of paper. From the last to the laces, ContourFIT was born from an obsession with comfort so the golfer could experience what they describe as ‘Comfort That Never Quits.’
According to Doug Robinson, VP of Golf Footwear Worldwide: “With a very successful category like Contour, the tendency is to implement minor enhancements over the life of the product, but that’s not something we subscribe to at FJ. From the moment a product is created, we start looking at ways to enhance absolutely every detail–from the overall design and materials, to every stitch and groove, to the laces and cleats.”
“ContourFIT, while inspired by the Contour Series family of shoes, is dramatically improved over the prior generation, and we believe will excite not only the lifetime Contour wearer, but also any comfort–seeker who tries it on for the first time.”
Loyal Contour customers will still experience the same consistent fit and reliability they expect from the Contour franchise, but FootJoy are confident that the experience will be greatly enhanced by significant and noticeable upgrades from top to bottom that result in a lighter, more flexible and comfortable shoe.