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Latest > Golf Pride's new ALIGN grip technology
Feb 2nd, 2017
Golf Pride's new ALIGN grip technology
Introducing raised ridge for more consistency
Words: Tim Southwell
Golf Pride is introducing a groundbreaking new grip technology that claims to deliver a new level of consistency in golfers’ games.
The new patented ALIGN Technology introduces (and this is a first) a raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment before swinging.
Front of grip
The #1 Hybrid Grip on Tour combining cord and rubber for all-weather performance now has a tactile innovation that locks the hands into a consistent grip every time.
The back of the grip, showing the red raised ridge... try saying that with a mouthful of Jolly Ranchers...
“80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive Professional and consumer testing to create an innovation that delivers consistent results,” said Jonathan Neal, Global Marketing Manager for Golf Pride Grips.
“A repeatable grip is critical for a lot of the best players in the world, with 1 in every 3 PGA TOUR players currently using a grip with a reminder rib. However, they uniformly provided us feedback that they want it to be more pronounced.
"That insight led us to develop ALIGN Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface.”
ALIGN Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximise elevation lift and lock the grip into fingers, while conforming to the rules of golf.
