May 23rd, 2017 Article
Big week for the European Tour
It’s a big week for the European Tour as the new Rolex Series kicks off at Wentworth tomorrow.
May 22nd, 2017 Article
Tommy Fleetwood raises the fashion stakes
Tommy Fleetwood has already blazed a trail on the European Tour this season and TRENDYGOLF has selected Nike's joggers for him to stay ahead of his fashion rivals at Wentworth for the BMW PGA Championship.
Oct 14th, 2019 Article
Anika and Henrik’s Scandinavian Mixed
There has been much debate about parity for women golfers and there have been attempts to move in the right direction, for example the Jordan Mixed Open and the ISPS Handa World Invitational promoted by Niall Horran’s Modest media. With all respect to these other events, finally, there is a big one with some serious money attached.
Nov 27th, 2018 Article
Ireland pitching for 2026 Ryder Cup
Ireland is actively pitching to host the 2026 Ryder Cup, with Adare Manor set to be the venue.
Apr 23rd, 2020 Article
European Tour facing financial ruin?
As the Coronavirus crisis rumbles on golf tours facing an uncertain future. Every week that passes means that both the PGA Tour and European Tour are losing millions in TV and sponsorship revenues. The Americans have a plan for survival but their European counterparts face the perfect storm of challenges that threaten the existence of the European Tour itself.
Mar 21st, 2019 Article
European and Asian Tours to sanction 25th Volvo China Open
The 25th anniversary edition of the RMB 20 million Volvo China Open will once again be tri-sanctioned by the China Golf Association and the European and Asian Tours when the tournament is staged at The Genzon Golf Club in Shenzhen from May 2-5.v
May 12th, 2021 Article
Seve: His life through the lens
A stunning new book about the life of Severiano Ballesteros, Europe’s most charismatic golfer, has been published to coincide with the tenth anniversary of his tragic passing.
Nov 27th, 2020 Article
Did the European Tour need PGA cash?
The European Tour and PGA TOUR today announced a Strategic Alliance but it begs the question as to what were the drivers behind this partnership. The PGA Tour is acquiring a minority stake in the European Tour Productions, the European Tour’s Media Production company and so perhaps cash is the driver. Keith Pelley, Chief Executive of the European Tour Jay Monahan, Commissioner of the PGA TOUR
Oct 22nd, 2020 Article
Alfred Dunhill Championship returns to European Tour
The European Tour’s South African Swing will continue next month when the Alfred Dunhill Championship is contested from November 26-29. Following on from the Joburg Open the previous week, the co-sanctioned tournament with the Sunshine Tour will be played at the majestic Leopard Creek Country Club and will feature prize money of R29million – the largest purse on the Sunshine Tour this season.
Oct 20th, 2020 Article
Joburg Open returns to the European Tour
he European Tour will return to South Africa next month when the Joburg Open is contested from November 19-22. The Joburg Open was first contested in 2007 and boasts an impressive array of past winners such as Major champion Charl Schwartzel and multiple European Tour champions including George Coetzee, Darren Fichardt, Branden Grace, Haydn Porteous, Richard Sterne and Andy Sullivan.
Aug 14th, 2020 Article
Dubai Duty Free Irish Open to go ahead
The European Tour today announced the Dubai Duty Free Irish Open will be played in Northern Ireland for the fourth time since 2012 when the Galgorm Castle Golf Club hosts this year’s tournament from September 24-27.
Jul 14th, 2020 Article
Hero MotoCorp joins UK Swing
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has been announced as the Title Partner of the Hero Open – the second of six events in the European Tour’s new UK Swing. Originally announced as the English Open, the newly named Hero Open takes place at the Marriott Forest of Arden, Birmingham, England from July 30 – August 2.
