The European Tour and PGA TOUR today announced a Strategic Alliance but it begs the question as to what were the drivers behind this partnership. The PGA Tour is acquiring a minority stake in the European Tour Productions, the European Tour’s Media Production company and so perhaps cash is the driver. Keith Pelley, Chief Executive of the European Tour Jay Monahan, Commissioner of the PGA TOUR
For those of a certain age and most likely from this side of the pond will see parallels between the move by the proposed Premier Golf League and the World Series Cricket (WSC) competition of the late 1970s. Both ventures share two fundamental drivers, the chance for players to earn more money and access to broadcast rights for the organisers.
World number ten Nelly Korda lived up to her favourite billing shooting a second round seven-under-par 64 to take a six-stroke lead into the weekend on 10-under-par at the Lacoste Ladies Open de France at Golf du Medoc, near Bordeaux.
The new product launches are coming thick and fast from the team at TaylorMade and the third generation of the Kalea range looks pretty natty. Designed for players with a slightly slower swing speed, and targeted at female players, the aim is to use all the technology to maximise clubhead speed and ease of launch for all abilities.
Hybrids are becoming a bigger component of all golfers’ bags. Titleist have always been at the forefront of design and technology when it comes hybrid clubs. The new Titleist TS hybrids represent a new standard in hybrid performance – combining the explosive speed and distance of TS metal woods with the advanced technology that has made Titleist the most played hybrids on the PGA Tour.
Its only two weeks until The British Golf Show which is the only free event for golfers this summer. Taking place at Wycombe Air Park, High Wycombe over the 17th and 18th of May, the event boasts over 150 exhibitors and plenty of fun both inddors and outdoors.
In the latest instalment of American Golf’s Battle of the Brands challenge, TaylorMade M5 / M6 irons topped the charts with an average distance gain of 10.2 yards when pitted against the leading brands’ in the game by hundreds of American Golf customers.
Long-driver and rising social media star James Wiltshire is looking to add further yards to his game after agreeing an ambassadorial role with Callaway, which includes a full club fitting for his new clubs and an apparel contract.
Introducing Belinda Whent, PGA professional and England amateur international. Belinda joins our GolfJunk Editor Daniel Owen in the golf-geekery department and will be bringing us her take on the latest equipment every issue.
Srixon are celebrating a successful weekend, as three staffers claimed huge worldwide wins with the all-new Z-STAR Series golf ball.
Englishman Steven Brown has been announced as the newest Staff Professional to join #TeamCallaway, using a full bag of product, including Chrome Soft X Golf Ball.
Englishman Jordan Smith, one of the rising young stars of European golf, has been confirmed as a Callaway Staff Professional, using a full bag of Callaway and Odyssey product, including Chrome Soft X Golf Ball.
