Jan 19th, 2017
Six new signings for Nike Golf
Including Thomas Pieters and Alex Noren
Words: John Dean Photography: Nike
Six European golfers, including eight–time European Tour winner Alex Noren and European Ryder Cup star Thomas Pieters, have joined the Nike Golf team. Their signing follows announcement of World No. 1 Jason Day’s commitment to the brand.
The other signings include Alexander Levy (France), a three–time winner on The European Tour; 2015 BMW Masters champion Kristoffer Broberg (Sweden); and The European Tour newcomers Alexander Knappe (Germany) and Pep Angles (Spain).
All six athletes will wear Nike apparel and footwear, and have been working with Nike product and sports marketing teams in the off–season to ascertain which innovations best suit their game.
Noren — currently the 10th–ranked player in the world — resumes his 2017 season this week after ending 2016 with four memorable wins at the Aberdeen Asset Management Scottish Open, Omega European Masters, British Masters supported by Sky Sports and the Nedbank Golf Challenge hosted by Gary Player.
“I had five great months on tour in 2016, but I want to use the best possible product and keep improving,” says Noren. “I was excited to learn about the new innovations that Nike were working on in both apparel and footwear.”
Thomas Pieters, already well known in Europe, made a considerable impression on the wider golfing world during last year’s Ryder Cup, winning four of his five matches — the first European rookie ever to do so. Like Levy, he is a three–time European Tour winner, the last of his victories coming at the 2016 Made in Denmark tournament at Himmerland Golf and Spa resort.
Noren, Pieters, Levy, Broberg and Knappe will all be competing in this week’s Abu Dhabi HSBC Championship.
It's going to take a little time to get used to see Thomas and Alex in particular dressed in Nike and wearing Nike shoes, but keeping the Callaway hat and clubs. But these are certainly some choice signings.