Jan 27th, 2017
Here's Tiger's first ad with TaylorMade
'Welcome to the faMily'
Words: John Dean
TaylorMade have taken no time in releasing their first ad featuring Tiger Woods teeing it up with their new M1 driver.
The 15–second ad shows Woods taping his fingers, teeing up a ball, lining up his driver and smashing it down the fairway. He spins the club then places it back in the bag with his signature tiger head club cover. The spot then fades to black with a tagline “#1 is Never Done,” before saying “Welcome to the Family.”
The ad combines the iconic Nike swoosh, Woods' own Nike line logo and TaylorMade in the same frame. We'd better get used to seeing that.