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Jul 20th, 2018

Titleist is overwhelming ball of choice

For 147th Open Championship


Titleist has continued its Major domination at the 147th Open Championship at Carnoustie Links with the #1 ball in golf being trusted by more of the world’s best golfers than any other brand.

With the firm and fast conditions taking centre stage this week over the Angus layout, one of the toughest on The Open rota, the Titleist Pro V1 and Pro V1x remain the overriding balls of choice.

The #1 ball at golf’s oldest Major since records began, 70% of the field are relying on a Titleist golf ball, more than six times that of the nearest competitor. Continuing a fine run of form in Majors, a win on Sunday would make it four Open Championship victories in-a-row and six consecutive wins for a Titleist golf ball in golf’s big four events, dating back to the 2017 US Open.

The dominance shown at The Open in a field of 156 players is being replicated on worldwide professional Tours in the 2018 season. Prior to the Carnoustie championship, Titleist led the way with 16,382 players placing their trust in the performance and consistency of Pro V1 and Pro V1x, more than seven times its nearest competitor.

The #1 ball in golf has also amassed 125 wins across the major worldwide tours so far this season, including all Majors on the Men’s and Ladies’ calendars, helped by a hot streak of five consecutive wins recently across both the European and PGA Tours.

Speaking on its dominance, Michael Creighton, Titleist Golf Ball Manager, said: “The momentum we have had this year has been fantastic and our counts have been some of the biggest we have seen in some time. As golf’s oldest and arguably most-coveted Major, we are hugely proud of the trust that’s been placed in Titleist once again at The Open Championship and across all major tours, pointing towards what is likely to be a record-breaking year for us.”


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TAGS: Equipment, Golf Balls, Titleist, The Open, Tournaments, Players, News, 2018