European Tour Chief Keith Pelley is turning out to be quite the box of golf tricks. First he helped launch the Hero Challenge at last year's British Masters, where eight leading professionals and four celebrities took part in a knock-out contest after dark.
Then he started the inaugural World Super 6 with its mix of stroke and match play climaxing with a series of six-hole, knockout duels. Now he's got his eye on 6-hole stadium golf!
"I can see a day where that will be an event that would happen once a year as a celebration of our game," said Keith. "It would be completely different. It could be fun.
Paige Spiranac & Callaway have been doing some novel golf stuff at baseball stadiums in the US
"We want to modernise as much as possibly can. In order to do that, you have to unleash your imagination, and we're having fun doing it."
"It's important we understand and respect the tradition and history of the 72-hole tournaments, while at the same time being open to change," Pelley said.
"We have to be creative. Allowing our imaginations to be unleashed so that we can improve the game, so that we can bring new fans and new people to what I think is the greatest game."
"And then I'm going to make the Ryder Cup a 3-hole stroke play event..."
One of Pelley's biggest aims is to make the opening two rounds of traditional stroke play events more relevant and exciting for fans. Pelley has a track record of embracing quirky ideas, and he's not afraid to try them out.
And he has just launched the GolfSixes, which is golf's answer to Twenty20 cricket where two-man teams from 16 nations will battle it out over shortened match play rounds.
Pelley previously worked in the NFL, NHL, and Major League Baseball.