Dec 22nd, 2016
Skechers Performance signs Amy Boulden
In multi–year deal
Words: John Dean
Skechers Performance™, a division of SKECHERS USA, Inc. has today announced that LET star, Amy Boulden, will join the ambassadorial team of elite Skechers GO GOLF athletes.
The LET golfer has signed a multi-year ‘head to toe’ global deal with Skechers Performance and will be featured in marketing campaigns for Skechers GO GOLF footwear.
“Golf footwear and comfort is something that I’ve struggled with during the last few seasons but from the moment I tried the Skechers GO GOLF line I experienced comfort like never before.” said Boulden.
“The brand fits my style perfectly. I enjoy matching my shoes to my outfits and being a head to toe ambassador for Skechers GO GOLF means that I have the ability to put together some great looks! I feel honoured to be a part of the Skechers GO GOLF family and I can’t wait for the 2017 season to begin.”
Skechers are yet to confirm the launch date for apparel in Europe, but Amy will be showcasing the collection throughout the 2017 season during her full playing schedule on the Ladies European Tour.
Turning professional in late 2013, Amy finished 2nd in her first event and just six months later, won her first professional event. In 2014, she also qualified for the U.S Women’s Open, had three top-5 finishes, and a handful of top-20’s. She comfortably took the LET Rookie of the Year distinction.
“Amy has shown her ability with her achievements so far and we look forward to working with her as she progresses.” Said Skechers UK & Ireland Managing Director, Peter Youell.
Boulden will be wearing Skechers GO GOLF footwear and apparel as part of the sponsorship. The GO GOLF collection offers everyone from leisurely players to professional golfers a comfortable golf shoe that can be worn on and off the course. The launch of their apparel line for 2017 is set to follow the same principles.
As Skechers Performance enters its fourth year with the GO GOLF line, Amy Boulden is joining world-class golfers Matt Kuchar, Russell Knox, Colin Montgomerie, Billy Andrade, Belen Mozo, Brooke Henderson and Ashlan Ramsey who are all Skechers GO GOLF ambassadors.