Jul 21st, 2016
Scottsdale brings golf to the heart of the City
With Scottsdale Open week
Words: John Dean
To celebrate Open Week, and the launch of their new Canary Wharf store, our friends at Scottsdale Golf have been out and about actively trying to bring new people into the game. Here’s how they went about it.
First off, they wanted to get golf into the heart of the City, so where better to go than Canary Wharf. With the location identified, and permissions secured, the team hit the City at daybreak to erect a putting green, and an array of driving bays, complete with Trackman monitors.
But this was no one off day in the big smoke: far from it. The team was there for a whole week, actively trying to get new and lapsed golfers back into the swing of things, and feeding off the excitement of the 145th Open Championship 400 miles up the road at Royal Troon.
Given that their event was in the heart of the City, it was no surprise that there were some good golfers out there, and the team found that the average handicapper was 16, so they knew how to swing the wrenches.
But equally, the team tried hard, and succeeded in getting women to pick up a club for the first time, and the team held 7 iron clinics to give them their first taste of what it feels like to properly connect with a golf ball.
Throughout the week of golf activities, there was a daily longest drive competition, and a daily putting competition to win a range of golfing goodies. They also built some real long drivers to give people the experience of trying to connect with a massive club.
According to Lee Duff, Managing Director of Scottsdale Golf: “We love Open week, and felt that the best way of sharing our love for all things golf was to actually get out and properly share our passion for the game with existing golfers and people who had never even thought about picking up a club in their lives.”
Lee added: “Across the course of the week we had literally thousands of people taking part and giving it a go. We’re hoping that this will translate into people getting out onto a course, and enjoying the game throughout the summer and beyond.”
We say good work to Scottsdale for getting out there and making a proper effort to grow the game. That’s core to what we want to do, and we are happy to give praise and recognition where it is due. Staunch.
Check out the Scottsdale wesbite here www.scottsdalegolf.co.uk