Feb 10th, 2016
Meet the Thunderbirds
Waste Management Phoenix Open makes fortune for charity
Words: John Dean Photography: Getty Images
There’s nothing the least wasteful about the Waste Management Phoenix Open. It’s not only a spectacular event which draws in three time the crowds of The Open Championship; it’s also a massive charity moneymaker.
All the profits from the event go to a charity called the Thunderbirds, which is responsible for distributing the money it receives from the event to local charities whose aims are to “assist children and families, help people in need and improve the quality of life in our communities” across Arizona.
And in 2015 that amounted to a staggering sum of $9 million! So 2016 looks like it’s going to be a bumper year for The Thunderbirds and the local charities that they in turn fund.
This event is kicking everyone’s arses, and it’s time other event organisers woke up. They have nailed the charging with general admission just $40 on the Friday, Saturday and Sunday, and $30 on the Thursday.
Are you listening at the R&A? Or are you going to stay with the old ways, and charge the bejesus out of everyone? Sadly, I think we all know the answer.