May 8th, 2016
FootJoy gets off to a flying start in 2016
Top 6 best-selling shoes so far this year
Words: John Dean
FootJoy has announced a flying start to 2016 after the latest Golf Datatech reports confirmed the brand was responsible for the top six best-selling shoe models since the turn of the year.
It has increased its market share for men’s golf shoes to 55.5 per cent. The market share rise was helped by strong starts to the year for the Contour (7.8 per cent), HydroLite (7.5 per cent), D.N.A. (5.3 per cent), DryJoys Tour (4.1per cent), HyperFlex (4 per cent) and GreenJoy models (3.7 per cent).
In total, FootJoy was responsible for 56.2 per cent of the value generated by sales of all golf shoes in the UK during the first three months of 2016.
FootJoy has taken the women’s shoe market by storm in 2016, with eight of the top nine best-selling models donning the FJ badge.
The spikeless emPOWER has been the most popular women’s shoe this year, backed up by the new emBody range at number two.
According to Golf Datatech reports. “The first quarter of 2016 has been a very successful one for the FootJoy brand and we’d particularly like to thank our trade partners who continue to extol the benefits of FJ shoes and gloves to golfers of all ages and abilities,” said Richard Fryer, FootJoy Sales and Marketing Director.
“It’s great to see shoe models like D.N.A. and HyperFlex maintaining a strong hold in the market after their successful launches, as well as new categories like FreeStyle and VersaLuxe. The extensive work our R&D team has carried out on the latest range of women’s shoes is clearly having a positive effect on golfers,” added Fryer. “We believe emPOWER to be one of the best women’s golf shoe we’ve ever produced and it’s proving a firm favourite amongst lady golfers.”