Nov 15th, 2016
European Tour unveils Rolex Series
Biggest change to the Tour in 44 year history
Words: John Dean
The European Tour has officially announced the Rolex Series, a new alliance of leading tournaments, which is designed to strengthen the golf schedule from the 2017 season onwards.
The European Tour are calling it one of the most significant advancements in the Tour’s 44 years, which will enhance both the competitive and entertainment experience for members and fans around the world.
Keith Pelley, Chief Executive of the European Tour, said: “We are delighted to unveil the Rolex Series today and we are committed to developing and building on it over the coming years.
“The Rolex Series will celebrate the highest quality of golf and the international spirit of the game; values that Rolex and the European Tour strengthen with this announcement. We are tremendously proud to have Rolex as our partner in this exciting new venture and we thank them for their continued support.”
Today’s announcement deepens the historic bond between Rolex and the European Tour, which has seen the Swiss company be the partner and Official Timekeeper of the Tour since 1997.
In 2017, the Rolex Series will feature a minimum of seven tournaments in seven iconic golfing locations across the world, all offering minimum prize funds of US$ 7 million, with the DP World Tour Championship in Dubai featuring a prize fund of US$ 8 million.
Plans are in place to increase the number of Rolex Series tournaments in future seasons as part of the multi-year commitment made to the European Tour by the world’s leading Swiss watchmaker.
The 2017 Rolex Series will begin in May with the BMW PGA Championship at Wentworth Club in England and will be followed by two tournaments in July: the Dubai Duty Free Irish Open hosted by the Rory Foundation at Portstewart; and the Aberdeen Asset Management Scottish Open at Dundonald.
The fourth tournament of the Rolex Series next year will be the Italian Open at the Olgiata Golf Club in Rome in October while the final three Rolex Series events will be in November, comprised of the Turkish Airlines Open at Regnum Carya Golf and Spa Resort; the Nedbank Golf Challenge at Sun City in South Africa; and the DP World Tour Championship, Dubai at Jumeirah Golf Estates.