Jan 14th, 2016
Brand Jordan gets massive Coke deal
Spieth becomes Coca Cola ambassador
Words: John Dean Photography: Getty Images
Coca-Cola® have announced that Jordan Spieth will become an ambassador for their brands.
The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. So we had better get used to the fact that we are all going to be seeing a lot more of him.
“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, so this is an incredibly cool opportunity for me,” Spieth said.
“As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”
As a shoe-in for the Olympic, he also will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games, as golf returns to Olympic competition for the first time since 1904.
“There is no question Jordan is a generational talent, even as his professional career is just getting started,” said Stuart Kronauge, senior vice president, Brand Marketing, Coca-Cola North America.
“As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador.”
Coca-Cola have been involved with golf before. They sponsored Bobby Jones, who featured in an ad campaign in 1947, and later became a Coca Cola bottler himself.
A Coca-Cola sponsorship is almost a rite of passage for sports biggest stars, and with Spieth they have got one of the safest pairs of hands in sport. We just cannot imagine Jordan ever putting his feet in it. He is sponsor's wet dream!