Feb 16th, 2019

Lucy Li given one-time warning for breaking rules

Apple video did not go down well with authorities

16-year-old Lucy Li has been given a ‘one-time warning’ by the USGA after appearing in an advertisement for Apple.

The USGA determined that Li had breached Rule 6-2, which states that “an amateur golfer of golf skill or reputation must not use that skill or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for (i) promoting, advertising or selling anything, or (ii) allowing his name or likeness to be used by a third party for the promotion, advertisement or sale of anything.”

Lucy Li given one-time warning for breaking rulesThe USGA decided not to take away Li's amateur status because of her young age and because it was her first offence. The fact that she also didn’t receive any monetary or non-monetary compensation for her appearance also weighed in her favour.

According to the USGA’s investigation, she also didn’t knowingly break Rule 6-2.

The USGA issued the following statement: “Late last year, Ms. Li was engaged by a casting agent for an acting assignment to promote the Apple Watch. At that time, the nature of her participation was not defined and she was given no indication that she would appear as a golfer.

Lucy Li given one-time warning for breaking rules“While on this assignment, Ms. Li was filmed engaging in a variety of recreational activities, one of which was golf. The casting agent informed her that her appearance in any final advertisement was not guaranteed, nor did they know how she would be featured.”

Li posted on Twitter: “I have apologised to the USGA and accept my responsibility in participating in the Apple Watch ad.

“It was never my intention to cause the USGA and myself to be in this position. The USGA is like a family to me, and I appreciate the thorough review of all the facts and the consideration I've been given.

“I'm looking forward to continue playing as an amateur and to do all that I can to promote this great game."

 

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Lucy Li given one-time warning for breaking rules

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