Aug 17th, 2021
No Dye, No Problem for adidas
New footwear collection helps save water and energy
The no dye technology works with a material’s natural colour to cut out the water-thirsty part of the process – the pre-treatment phase of conventional dye techniques.
By focusing on using the material in its natural form, adidas use less water and energy. It’s another area where the brand is looking for ways to be more sustainable beyond its initiative to help end plastic waste.
This unique selection will be featured in the adicross ZX PRIMEBLUE and new ZG21 Motion footwear for both men and women.
The naturally coloured fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average of 60 per cent savings on water and energy.
“We’re continually evaluating ways to reduce our environmental impact when it comes to our products. With this collection, we’re giving golfers another reason beyond just style and performance to feel good about the shoes they’re wearing.”
Masun Denison, global director of footwear
adicross ZX PRIMEBLUE
This no dye version features the same adiwear and Traxion outsole for the grip golfers need, coupled with the signature Torsion bar for added stability. The textile upper is made with yarn containing a minimum of 50 per cent Parley Ocean Plastic as part of our mission to help END PLASTIC WASTE.
ZG21 Motion / ZG21 Motion BOA®
The line also introduces a new BOA® model for men and women that features a sock-like opening for added stability and the new PerformFit™ Wrap powered by the BOA Fit System; a ‘Y’-strap design that creates a secure fit over the instep and provides flexibility and freedom in the toe box. We will be bringing more colourway options soon in both laced and BOA models.
The No Dye Collection will be available worldwide on adidas.com, the adidas app and at select retailers on Friday 20 August.